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How to Successfully Advertise, Publicize, and Maximize By Tom and Marilyn Ross 224 pages, checklists, sample public relations materials, useful appendix, index, |
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Discover 283 innovative money-making marketing strategies ideal for any entrepreneur, home-based business, or professional. Jay Conrad Levinson, author of Guerrilla Marketing Attacks, declares this book is "jammed with useful, practical, helpful, and profitable ideas for any right-thinking entrepreneur . . . I recommend it without a moment's hesitation." A terrific tool for starting a business or refresher course for those who seek free or incredibly cheap business building marketing and public relations strategies.
Loaded with idea generators, sample sales letters, and checklists, this hands-on marketing manual saves you valuable time and expensive agency fees. It concludes with a resource section worth it's weight in gold. Government sources, entrepreneurial contacts, and lists of suppliers provide specific guidance to help boost your profits. This book is chock-full of lessons about the very soul of the marketing process. Advertising tips, publicity strategies, promotional ideas -- they're all here. Big Ideas for Small Service Businesses is a unique contribution to business marketing literature. Veteran PR practitioners Tom and Marilyn Ross share secrets for your success.
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