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A Guide for Entrepreneurs, Writers and Publishers By Marilyn and Tom Ross 221 pages, sample marketing plan, forms, PR samples, index, ISBN 0-918880-12-2, trade paperback, $14.95 (Order MNT04) Regional Publishing: a Profitable Specialty Niche for You! |
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This unique guide shows you how to develop a profitable specialty publishing empire. It addresses how to get a winning "area" book idea, research it, fund it, handle editorial development, sell internal advertising, plus promoting the heck out of it. Here you'll find not only step-by-step advice, but also case histories of what works. Research techniques, easy formatting, computer technology, and practical production pointers are covered.
A kaleidoscope of options are presented to stimulate your thinking. They range from consumer, activity and travel guides to historical volumes -- from regional cookbooks to nature field guides -- and from directories to photographic coffeetable books. Special interest titles for children, gays, singles, and seniors are also addressed. So you can see why many find this such a great business-building tool.
Need to generate working capital? Who's Who directories, B&B guides, and Yellow Pages--with their penchant for carrying paid advertising inside--are really catching the fancy of entrepreneurial folks.
Of course, once you have a regional winner, you can recycle the idea in place after place--and watch your profits soar. If you're publishing a directory be sure to order this.
Area books--titles that address a topic within a specific geographic region--represent a highly lucrative and increasingly popular publishing specialty. As American travelers become leery of foreign terrorist activities and gas pump prices stay relatively low, regional travel guides are becoming the "in" thing. So too are city directories, such as Who's Whos and Yellow Pages, with their potential for paid internal advertising and built-in obsolescence.
How to Make Big Profits Publishing City & Regional Books explores these subjects in depth. Publishing experts Tom and Marilyn Ross, authors of the best-selling Complete Guide to Self-Publishing, take you on a penetrating behind-the-scenes look at a dynamic, growing part of the industry. No other reference exists about this fast-growing segment of the publishing industry.
This one-of-a-kind handbook probes every aspect of regional publishing. Many of the ideas will appeal to publishers who already have regional titles on their lists, or to regional authors seeking to promote their own books. There is also a section titled "Lucrative Ongoing Money Makers" that examines how to franchise a regional book idea in other parts of the country, repackage information, and create spin-off businesses. For those considering doing a city or regional magazine, a comprehensive section delves into this subject as well.
About the authors
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