COVER
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Revised and Expanded 4th Edition
The Complete Guide to Self-Publishing
Everything You Need to Know to Write, Publish, Promote and
Sell Your Own Book

By Tom and Marilyn Ross
521 pages, 53 illustrations, sample forms, letters, index, ISBN 1-58297-091-2
(Writer's Digest Books), trade paperback, $19.99
Distributed by Communication Creativity

Hundreds of Ideas to Produce Your Books Cheaper . . .
and Sell Them Faster!
All the latest on e-publishing and Print on Demand

Overview

There's more than one way to publish a book. As thousands of resourceful writers, entrepreneurs, and professionals have discovered, self publishing can be a viable alternative to traditional book publishing — if you know how to go about it. Authors Tom and Marilyn Ross reveal all the insider secrets in their totally revised and updated fourth edition of The Complete Guide to Self Publishing: Everything You Need to Know to Write, Publish, Promote and Sell Your Own Book.

"This isn't a book of fancy theory; it's a practical handbook of state-of-the-art specifics," explains Marilyn. Detailed examples and useful anecdotes give the book a lively style while demonstrating what to do (and sometimes what not to do).

Publishers Weekly commented in their review: "The Rosses, publishing consultants and themselves self publishers, offer a practical, realistic and thorough guide to how anyone (from poets and how-to authors to corporations and organizations) can self publish a book. Besides covering every aspect of the process, they include sections on such crucial self-publishing matters as promotion and distribution and how to attract trade publishers to reprint a proven title."

In 63 information-packed sections, the author discovers how to choose a marketable subject, plan a book, research it, and write it. A list of 32 brainstorming ideas guides newcomers to sources for generating working capital. Complete production basics are also covered in this self publishing manual, including print on demand and ebooks. So are the ins and outs of business details. All the necessary steps in setting up an effective book marketing plan — from getting on TV and radio for free publicity to setting up special sales deals — await you here, along with proven advice on ads, direct mail, and selling to every type of customer. The Rosses provide a countdown timetable that details every step a self-publisher should take, plus they include 53 useful sample letters, forms, cover ideas, etc.

The startling information about the whole publishing industry revealed in The Complete Guide to Self Publishing is not just for do-it-yourselfers. Trade-published authors find practical help to use in promoting their books . . . books that were produced — then ignored — by their publishers. Of particular marketing value is a reference section brimming with names and addresses of key reviewers, bookstore chains, syndicated columnists, wholesalers, etc.

This proven resource is an ideal tool for anyone wanting to "position" themselves as the leading expert in their field. Entrepreneurs, consultants, attorneys, speakers, physicians, and other health professionals can all profit by capitalizing on their unique knowledge. "In addition to providing a new profit center, a book gives these experts new visibility and credibility," says Marilyn Ross. "It makes them newsworthy. Newspapers, trade journals, and consumer magazines will note and quote them."

The Rosses' goal in writing their comprehensive course-in-a-book was to share the experience they've gained while publishing thirteen of their own books and helping clients all across North America since 1978. You can access their knowledge for pennies a day. Buy this book now!

More about the Complete Guide to Self-Publishing

+ Introduction to the Complete Guide to Self-Publishing
+ Table of contents
+ Reviewers' kudos
+ What your colleagues are saying
+ About the authors, Tom and Marilyn Ross


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Overview of the Complete Guide to Self-Publishing


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