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Jump Start Your Book Sales
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for Jump Start Your Book Sales |
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Table of Contents
| Part I: Jump Start Your Marketing Engine | |||
| 1. | Step on the Gas for Revved-Up Profits | 3 | |
| 2. |
Reviews and Galleys Accelerate Your Sales 39 |
11 | |
| 3. |
Endorsements Equal Souped-Up Success |
27 | |
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Part II: Illuminating Publicity Techniques |
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| 4. |
Energized Editorial + Electrified Titles = Marketing Magic |
39 | |
| 5. |
Publicity Horsepower: Shameless Print Promotion for Brazen Hustlers |
55 | |
| 6. |
Putting Your Self-Propelled Author Tour and Book Signings in Overdrive |
75 | |
| 7. |
Op-Ed Pieces for High Gear Results |
91 | |
| 8. |
Radio Interviews: How to Be Hip and Shoot from the Lip |
95 | |
| 9. |
Opening the Throttle: Touting Titles on TV |
109 | |
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Part III: Muscling Your Way into Traditional Channels |
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| 10. |
Outdistancing Distribution Doldrums: How to Capture Booksellers, Wholesalers, and Distributors |
119 | |
| 11. |
High-Voltage Ideas for Getting on the Library Speedway |
135 | |
| 12. |
Educational Sales: Steering Toward Impressing Academics |
145 | |
| 13. |
Amplify Your Presence with Book Clubs |
155 | |
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Part IV: Flip the Switch with Nontraditional Retail Markets |
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| 14. |
Nonbookstore Merchandising Channels to Make Sales Sizzle |
167 | |
| 15. |
Turn Up the Current with Catalog Sales |
179 | |
| 16. |
Enterprising Internet Strategies: Tech It to the Max |
189 | |
| 17. |
Premiums and Incentives Super-Charge Your Bottom Line |
207 | |
| 18. |
LinkThink: Strategic Alliances to Ignite Your Book Sales |
221 | |
| 19. |
QVC and Home Shopping Network: Adding Mileage to Your Campaign |
233 | |
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Part V: Powerhouse Direct Marketing Techniques |
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| 20. |
Your Consumer Brochure: Tips to Fuel a Fabulous Sales Piece |
243 | |
| 21. |
Lightning-Charged Possibilities in Direct Mail |
253 | |
| 22. |
Speaking and Teaching to Speed Up Profits |
271 | |
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Part VI: More Methods to Fire Up Your Sales |
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| 23. |
Alternative Master Moves to Outrun the Herd |
283 | |
| 24. |
Sidelines, Spinoffs, Special Reports, and Stuff: Getting a Power Boost |
299 | |
| 25. |
Moving Up to Indy: Selling Your Self-Published Book to New York |
311 | |
| Afterword | 321 | ||
| About the Authors | 323 | ||
| Appendixes | 325 | ||
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Ideas to Accelerate Your Progress |
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Publisher's and Author's Bill of Rights-and Obligations |
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Mastering Your Marketing Plan |
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Resource Roundup of Contacts to Help You Roar Ahead |
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Key Review Galley Recipients (chapter 4) |
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Selected Newswire Services (chapter 5) |
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Op-Ed Newspaper Contacts (chapter 7) |
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Master (Exclusive) Distributors (chapter 10) |
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Bookstore Contacts (chapter 10) |
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Selected Major Catalogs (chapter 15) |
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Premium/Incentive Trade Associations (chapter 17) |
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Home Shopping Networks (chapter 19) |
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Specialty Booklet Printers (chapter 24) |
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| Bibliography | 339 | ||
| Index | 341 | ||
List of Sidebars and Visuals
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Rosses' Rules of Order: 13 Tips for Awesome Results |
6 | ||
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Genre-Specific Web Sites |
8 | ||
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The 7 Habits of Highly Successful Publishers |
44 | ||
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Galley Cover Example |
49 | ||
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Flyer Giveaway: Top 10 Free Vacations |
57 | ||
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Follow-Up Piece: "You're Missing a Lot" |
66 | ||
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The Ross Marketing Idea Generator: 26 Winning Strategies |
68 | ||
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Sample Autographed Copy Stickers |
80 | ||
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Media Reminder Card |
100 | ||
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Potent Radio Maneuvers |
102 | ||
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Sales Rep Monthly Contact Newsgram |
122 | ||
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Catalog/Retail Information Sheet |
185 | ||
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Examples of Premium Book Sales |
212 | ||
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Special Dates to Piggyback On |
224 | ||
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Features Versus Benefits |
246 | ||
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Direct Marketing Sales Letter Checklist |
256 | ||
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Direct Marketing "Freebies" |
262 | ||
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17 Ways to Outdistance the Herd |
288 | ||
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Ancillary Product Possibilities |
305 | ||
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12 Self-Publishing Success Strategies |
312 |
Overview
Table of Contents for Jump Start Your Book Sales
Communication Creativity, P.O. Box 909, Buena Vista, CO 81211-0909 USA
Tel: 719-395-8659 Fax: 719-395-8650
E-mail: Steve@CommunicationCreativity.com, Toll-free Order Line: 1-800-331-8355
Copyright © 2001-2005 Communication Creativity Corp
Last Updated 08/25/05table of contents for Jump Start Your Book Sales
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