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National Directory of Newspaper Op-Ed Pages
By Marilyn Ross 158 pages, ISBN 0-918880-17-3, 8-1/2 x 11-inch paperback, $19.95 (Order MNT61) |
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Revised & Expanded New Edition + CD out this spring Click for Details |
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Public Relations Practitioners Freelance Writers Associations, Public Interest Groups and Nonprofits Speakers, Authors, Health Professionals, Lobbists, Ministers, Professors, Entrepreneurs Corporate Communications Departments
This one-of-a-kind directory helps you focus public attention on your issue, industry, company or idea by using editorial page essays. Op-ed (Opposite Editorial) pieces offer great opportunities to publicists, speakers, CEOs, consultants, and authors. Discover here how to penetrate this ideal publicity medium for free and prestigious exposure. Part I provides specific how-to guidance in crafting essays guaranteed to catch the eye of editors. In Part II of the National Directory of Newspaper Op-Ed Pages you'll find over 200 papers in the U.S. and Canada with full particulars.
Individual comments about their needs from the op-ed editors themselves, plus "insider secrets" revealed by publicists and freelancers, make this an enormously valuable writing and PR aid. What do others think of this reference? It's highly recommended. Jay Conrad Levinson, author of The Guerilla Marketing series of books, says its "Mandatory weaponry in the arsenal of any PR-minded guerilla."
Part III recaps the leading Canadian newspapers in each province. And the new edition due out in the Spring of 2007 will carry a "Bonus Section" on magazines that accept opinion essays. Click here for details.
Freelancers seeking new markets will be delighted to know that many papers pay for these pieces. And you can often self-syndicate the same piece to paper after paper for added revenue. Writers Digest Book Club -- which twice selected this book as a featured alternative -- said, "Get paid for sounding off. The op-ed page has become a forum for people to have their 'public say,' a place for everything from bold political manifestos to iconoclastic satire to delicate personal essays." And Judith Appelbaum, who penned the classic How to Get Happily Published, says of this resource, "It's a great tool for any writer who wants to shape public opinion."
Sample listing
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Revised 02/06/07
