National Directory of Newspaper Op-Ed Page Editors

You’ll love this rich directory, chock-full of pertinent contact information for the op-ed (opposite editorial) page editors of almost 300 major newspapers.

In addition to full contact details, this complete reference explains why op-ed pieces are so powerful, what editors look for in an op-ed, how to write compelling essays, ways to make your cause “news,” plus helpful insights on creating a focused argument on a topic that will appeal to a broad audience.

And you can get just the print reference directory by itself—or order our searchable electronic database for added speed and convenience. Better yet, save yourself some bucks by packaging the two together!

Find out what op-ed-page editors hate and why, the lengths they prefer, what they pay, if they require exclusivity, plus specific helpful statements from some. We’ve polled these op-ed page editors about their likes, dislikes, and needs.

My writing buddies and other professional colleagues share never-before-revealed “insider secrets” you can use to be successful in this exciting venue. There is absolutely no other resource available to help you with placement in the sought-after op-ed pages. Included is a free bonus section on Canadian newspapers.

A proven and profitable resource for:

Public relations practitioners

Freelance writers seeking new markets

Nonprofits, organizations, activists

Authors, speakers, health professionals, lobbyists, politicians, ministers, entrepreneurs, professors

Corporate communications departments

	Part I: What It's All About
	The hows and whys of op-ed pieces
	Why associations, activists, and publicists use op-eds to mold public opinion
	Crafting powerful op-ed page articles
	Hot button issues for 2008 and beyond
	Little-known strategies for avoiding rejection and making the cut
	Freelancer tips for placement clips and sales tools to boost your career
	Publicist strategies for landing prestigious print for your clients
	Ideas for recycling op-eds to get further exposure
	Part II: U.S. Newspapers
	Full information on the main newspaper in each of the 50 states, some second-tier cities, plus all national papers. You'll find info for every state capital, plus the top 100 highest circulation dailies.
	Part III: Free Bonus Section—Canadian Resources
	Recaps the leading Canadian newspapers in each province. Now you can take your message international.

What people are saying about the National Directory of Newspaper Op-Ed Page Editors:

When the first edition of the op-ed directory came out, it was selected twice by Writer's Digest Book Club. "It's the perfect place for writers to beef up their clip files or subtly generate publicity for themselves and their books," says WDBC.

It carried an advance blurb by Jay Conrad Levinson of Guerilla Marketing fame: "Mandatory weaponry in the arsenal of any PR-minded guerilla."

Tim Ferguson of the Wall Street Journal commented it was "a real service to writers."

Library Journal's review said "Ross demonstrates that these pages [op-ed] are an effective place to promote yourself or your cause."

Marilyn Ross: An award-winning author of 14 books and hundreds of articles, Marilyn has been both a journalist and a publicist. Consequently, she has the experience to address this important topic from both sides. She's been a freelance writer and PR consultant for over 35 years and—as the coauthor of The Complete Guide to Self-Publishing—is known to deliver savvy, reader-friendly, immediately useful information.

You Need This One-of-a-Kind Resource for Crafting and Placing Powerful Op-Ed Articles

This one-of-a-kind directory helps you focus public attention on your issue, industry, company, book, or idea using editorial page essays. Op-ed (Opposite Editorial) pieces offer great opportunities to publicists, speakers, CEOs, consultants, activists, and authors. Discover here how to penetrate this ideal publicity medium and obtain prestigious exposure. Part I provides specific how-to guidance in crafting essays guaranteed to catch the eye of editors.

In Part II of the National Directory of Newspaper Op-Ed Page Editors, you’ll find almost 300 papers with full particulars for reaching the op-ed page editors. And Part III is a free bonus section that recaps the leading Canadian newspapers in each province so you can take your message international.

Individual comments about their needs from the op-ed editors themselves, plus “insider secrets” revealed by publicists and freelancers, make this an enormously valuable writing and PR aid. What do others think of this reference? It’s highly recommended. Jay Conrad Levinson, author of The Guerilla Marketing series of books, says it’s “mandatory weaponry in the arsenal of any PR-minded guerilla.”

Freelancers seeking new markets will be delighted to know that many papers pay for these pieces. And you can self-syndicate the same piece to paper after paper for added revenue. Writer’s Digest Book Club, which twice selected this reference book as a featured alternate, says, “Get paid for sounding off. The op-ed page has become a forum for people to have their ‘public say,’ a place for everything from bold political manifestos to iconoclastic satire to delicate personal essays.”

And Judith Appelbaum, who penned the classic How to Get Happily Published, says of this resource, “It’s a great tool for any writer who wants to shape public opinion.” This directory opens a whole new venue for getting your message out to the right people. Buy it today!