COVER Twenty-First Century
Selling Strategies

Dan Seidman

Do you sell in print, in person, by phone—or rarely at all? Come learn the #1 tool that selling superstars are using: Teaching Consequences to Book Buyers. In this unusual session you’ll discover how to create powerful marketing language for your sales literature, motivate buyers to do what they’re supposed to do (buy now!), and overcome objections without an argument. Recorded at the 2001 SPAN Publishing College (Small Publishers Association of North America).

$16.00 ORDER# SP009

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