Developing a Sizzling Strategy for Your Publicity Campaign

Robyn Spizman

Publicity is a marathon rather than a sprint. Here the vital ingredients of a compelling book publicity campaign will be addressed, along with appropriate timing, how to work with—or without—a professional publicist, and ways to educate yourself about who’s who in the media. This presenter will spill her secrets about Internet research for postings, links, chats, etc., as well as how to be effective in traditional venues. She's a dynamite speaker with ideas that will blow your mind! Recorded at the 2001 SPAN Publishing College (Small Publishers Association of North America).

$16.00 ORDER# SP007

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